DermaLab Growth Partnership

Your Objective

0.5% → 3%

Benelux/EU conversion rate, phase 1 target

This is your target, and this is a retainer built around reaching it, not a checklist. My role is ongoing strategic ownership of getting there: fixing what's actually blocking purchase across the funnel, not adding more traffic to a leak. The scope and priorities below are where we start, reviewed and adjusted together every month as we learn what actually moves the number.

Growth & Conversion Partnership

Strategic ownership of your Benelux/EU conversion funnel, from diagnosis to execution, reporting directly to you.

€600 / day, through end of year

Scope

Full funnel diagnosis: where traffic actually leaks between acquisition and purchase

Quiz rebuilt as the site's main entry point, connected to segmented Klaviyo flows

New landing pages by skin concern, replacing generic homepage traffic

Homepage and product page standardization across the catalog

Custom Shopify CSS/JS implementation

Reliable tracking and consent setup: trustworthy conversion data

New content: routine narratives, proof blocks, concern-specific social proof

International structure groundwork for Benelux/EU markets

Black Friday readiness, prioritized for stability over last-minute risk

My Role

Strategic direction and prioritization, reporting directly to you

Setting the strategic framework for Eva's content, reviewing and collaborating together

Coordinating technical implementation, including custom Shopify CSS/JS

Weekly sync call to track progress and re-prioritize

Full exclusivity: no other clients taken on during this engagement

Monthly ownership of the roadmap, adjusted as we learn what's actually blocking conversion

Through End of Year (Dec 31, 2026)

€7,200 / month

Day rate€600 / day

Cadence3 days/week, flexible up to 4

Extra daysUp to 4/month unbilled

Dev daysUp to 2/month included

In exchangeFull exclusivity + 2 weeks' notice

This is a modest gesture on the standard rate, not a long-term discount. I haven't yet done a deep, hands-on pass across the site, so I don't know every blocking point I'll run into. It also covers the full holiday commercial window, Black Friday through New Year, when the impact of these fixes matters most.

Not included: AI agent installation, and any external vendor work, quoted separately with prior agreement.

From January 2027

Exclusivity ends here. At that point, we'll look at your actual needs together, whether this becomes ongoing maintenance or stays a heavier build phase, and what cadence makes sense in days per week, then re-evaluate the day rate from there. Committing to a minimum 3-month engagement at that stage can unlock a percentage discount on the standard rate.

Timeline I can't give a precise week-by-week plan yet. I haven't done a deep technical pass, and pace will also depend on turnaround on your side. Once I've completed the initial deep-dive, I'll come back with a clearer, realistic picture of what's achievable before Black Friday and what should move to phase two.

Black Friday We're aiming for it, not treating it as an absolute deadline. A stable, reliable site matters more than last-minute risk on a theme with no dedicated staging environment. No theme or checkout changes go live within 7 business days of the start of your campaign (~November 18, 2026, to confirm on your end).

Payment Invoiced at the end of each month.

Continuity 2 weeks' notice, either side, to end the engagement.

Ownership Deliverables built during the engagement, flows, pages, code, are yours. The underlying strategy and methodology remain mine.

NOTE: PAYMENT DUE WITHIN 7 CALENDAR DAYS AS PER AGREEMENT.
REVERSE CHARGE - VAT TO BE ACCOUNTED FOR BY THE RECIPIENT - ARTICLE 196 OF COUNCIL DIRECTIVE 2006/112/EC